Asif Ali Shah running a full fledge PR, branding, online marketing and lead generation campaign for his book “For Hire” with no budget in hands at all. For instance, he is using un-used space of his car to show a message for generating leads, supported by media coverage – that’s PR, and then he is using search engine for online marketing and branding.
This guy is one of those enthusiasts who don’t want to grow up, marry, have kids, get them married and die and not to be remembered by any one when their kids or their die.
Asif Ali Shah is truly an inspiration for many, particularly for those who live with limited resources.
I am not sure if he was taught these strategies in his pre-school, but this is an extra-ordinary example of running a business using internet and conventional media, effectively.