Monday, August 9, 2010
Mobilink Pledges Rs. 85 million For Flood Relief
Mobilink, Pakistan’s market leader in cellular communication services, with the support of parent company Orascom Telecom Holding has committed Rs. 85 million for providing relief to the affectees of the floods caused by torrential monsoon rains in Pakistan.
Mobilink will be coordinating with relief organizations including World Food Programme and World Health Organization to reach out to the flood victims to ensure that aid needs of the deserving and un-served are met in an efficient manner. The funds will be used to provide immediate relief assistance including clean drinking water and dry food rations.
Naguib Sawiris, Executive Chairman, OTH and Khaled Bichara, Group Chief Executive Officer, OTH expressed grief at the loss of lives, infrastructure and the ongoing crisis adding that Mobilink and Pakistan hold a very special place at Orascom and the Rs. 85 million fund is a humble way of expressing solidarity with the millions of people affected by the worst floods in Pakistan’s history.
Rashid Khan, President & CEO Mobilink shared that, “This is a national tragedy that requires each one of us to respond with support that is tangible and urgency which is critical. As one of the largest private sector organizations in the country, Mobilink has always been at the forefront in supporting our fellow citizens in times such as these. We have an experienced team who have been a part of Mobilink’s efforts in the 2005 earthquake, Balochistan floods and more recently the IDPs Relief efforts as well as a generous employee and subscriber base that makes us ideally positioned to deliver effectively.”
In addition to committing funds at the company level, Mobilink has also set up a short code to enable Mobilink users to contribute Rs. 10 (plus tax) by texting “Flood” to 616 or deposit donations to Mobilink Foundation account (account # 0401-0028266-0001) by visiting any NIB branch. Mobilink has also set up a salary fund to enable employees to donate towards this cause.
According to sources, the flood has affected more than 3 million people, including 1.4 million children. Having killed at least 1,400 already, the death toll is expected to rise as more heavy rain is reported in the midst of the monsoon season, feared breakout of water-borne diseases such as cholera and a food crisis due to several parts being cut off for almost one week now.
Last year, Mobilink established a complete relief camp accommodating 1,000 families of IDPs with a Rs. 81 million fund. Recognized as the largest private sector relief commitment for the IDPs, the camp provided inhabitants with all basic need items ranging from tents, bedding and hygiene items, dry food rations, cooking areas and utensils to basic health care, education and even recreation. As a company committed to reshaping lives, Mobilink and Orascom have shown unwavering commitment in the past as well by actively engaging in the relief and rehabilitation of the Oct 2005 earthquake affectees