Warid Glow organized screening of knock out stages of FIFA World Cup 2010 which was the most popular and awaited event of the year.
These screenings were organized in different cafes and hangouts of Lahore, Karachi and Islamabad.
In Lahore, Uptown LA DHA and Sheikhuz Café hosted these screening on behalf of Glow. In Karachi, match screenings were executed on Sea view and Arena Mall. In Islamabad, Civil Junction and Café Joint witnessed a vibrant crowd.
Live interviews were conducted on spot where Glow’s target audience appreciated this effort of Warid for soccer lovers. Over 3000 people were directly touched via this activity and soccer related giveaways were distributed among attendees.