Tuesday, September 21, 2010

A Line was Just Crossed: Telenor Internet.More [TVC]

Telenor, a company that is usually very responsible in advertisements has apparently crossed the line, by having a go on a TVC, which is morally beyond or social values.
To sell its newly launched internet bundles, Telenor decided to show a boy spotting a college girl. He then searches her on Facebook using Telenor’s GPRS. He then sends her message to be connected, and then she turns out to be the daughter of principal of that college – in the end, boy and girl get connected, in ten rupees for a day.
Tagline of this ad can be: How to Get a Girl in Rs. 10 with Telenor Internet.More
Following is the AD:
A multinational company of Telenor’s magnitude must consider the operating circumstances before defining a policy. A love story presented like this in TVC is not going to get acceptance by masses, while we already are hearing bad words on it from industry:
Telenor Internet More1 A Line was Just Crossed: Telenor Internet.More [TVC]
Here are few points to be considered:
  • What has happened to ad agencies? where is creativity?
  • Sales’ desperation has gone this high that company can show/teach this nation anything?
  • Where is PTA/PEMRA?
Thanks to Rashid Shahzad for sending us above screen-shot.

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