Samsung Gets Roadshow Going in Karachi

Samsung Gets Roadshow Going in Karachi



Model Aminah Haq at a Samsung Road Show in Parktowers Karachi showing the latest 3D LED TV and mobile phone Champ.

Samsung Continues to Distribute Relief Goods

Samsung Electronics Co. Ltd is a proactive and caring company operating in Pakistan.
Recently a team from Samsung visited Muzaffargarh, which is among the areas facing the worst flood disasters in Pakistan.
The Managing Director Mr. Steve Han and the Senior Manager Mr. Injae Lee personally visited the displaced victims along with numerous Samsung employees to distribute more than 400 relief packs containing food and clothing items in the relief camps, besides personally interacting with the unfortunate flood victims.

The Managing Director of Samsung Pakistan, Mr. Steve Han said; “It is really painful to see such a large number of Pakistanis, facing such a massive disaster, where they have lost their homes, livelihood, properties, valuables and lives. Samsung is fully committed to help in the revival of a normal healthy life for these fellow citizens.”
During this visit the Samsung team personally ensured the fair distribution of 2 truck loads of relief goods.
The DCO of Muzaffargarh briefed them about the extent of devastation in the area.
About 2.1 million people among the total population of 3.5 million living in and around Muzaffargarh have been affected by the floods. 50% of the road Infrastructure, 80% of schools and 90% of health centers in the district are either destroyed or severely damaged.
This team from Samsung, which also included Mr. Zeshan Qureshi- Head of Mobile Phones, Ms. Rabiya Siddiqui-PR Manager and Mr. Zahid Saeed- Head of HR and Admin later visited some surrounding areas like Baseera and Shershah, where the level of devastation has been more than 75%. The recent floods have caused a severe disaster for people all over Pakistan.
Earlier, Samsung has been regularly distributing flood relief packs, each containing essential items like; Cooking Oil 2.5 kg, Flour 10 kg, Sugar 3 kg, Rice 5 kg, Gram 1 kg, Pulses 1 kg, Tea 0.5 kg, Sherbet Bottle 1.5 liter, Clothing for Man/ Woman and 1 Pack of Dry Milk.

Samsung Announces its Galaxy Tab in Pakistan

Mr. Zeshan Qureshi and Mr.Roy Chang along with the HHP and PR team at the announcement of Galaxy Tab , which is the first mobile tablet with the most powerful smart phone features, a brilliant 7-inch enhanced TFT display screen and 1GHz Hummingbird Application processor supporting 3D graphics.
To know more about Samsung Galaxy Tab, click here

Samsung Opens New Service Center in Karachi

Samsung has opened its Mobile phone customer service center at Gulshan e Iqbal Karachi, which will offer all sales and after sales related support facilities to its customers.
Seen in the picutre is Mr. Steve Han, General Manager Samsung, Mr. Roy Chang (Samsung), Mr. Zeshan (Samsung), Mr. Danish Haroon (Teletec) inaugurating the facility at Samsung Mobile phone Customer Service Plaza, Gulshan e Iqbal, Karachi.

Samsung Opens Service Center in Rawalpindi

Samsung has opened its service center in Rawalpindi for increases customer support and timely after sales services.
In the picture, Mr. Roy Chang, Mr. Zeshan Quershi, Mr. Usman Tariq from Samsung Electronics and Mr. Salman Ahmed and Mr. M. Asraf Yousuf from Teletec Enterprises inaugurating the Samsung customer Service with Teletec at Murree Road Rawalpindi.

Samsung Ramadan Campaign for SOS village

Samsung Electronics Co., Ltd., a market leader and award-winning innovator in consumer electronics, today announced an online campaign to promote the spirit of humanity and charity during the Holy Month of Ramadan.
A special campaign titled “Join Hands with Samsung” is being organized in association with SOS Children’s Village – a global organization that focuses on family-based, long-term care of children. This campaign will take place in Pakistan, Bahrain, Oman, Qatar, Kuwait, KSA, Syria, Lebanon, Jordan, Iraq, Egypt, Tunisia, Algeria and Morocco.
During the campaign, which starts on August 5 and ends on September 12, Samsung will donate SAR-1 for every newly registered user on www.samsungramadan.com. The website, which is available in Arabic, English and French, will soon be the world’s biggest virtual human chain. The money will be donated through SOS Children’s Village which will help build a community school in Kasur, which is an impoverished area near Lahore and in acute need of development. This will give the less fortunate children a have a chance for a better tomorrow. Samsung had initiated a similar campaign in 2009, and the funds from it had been utilized in making computer labs for SOS Children’s Village Dodhial.
The General Manager, Samsung Pakistan Mr. Steve Han said; “Ramadan is a time for charity and giving and we would like to use this opportunity to try and make a difference in society. At Samsung we believe in giving back to the community and this commitment is reflected by this campaign “Join Hands with Samsung”.
Exclusive Ramadan downloads as well as interesting information and tips about fasting will be featured on the website and made available for all registered users. Registered users also stand a chance to win Samsung phones, Cameras and Hard Disk Drives for every friend they invite to this noble cause.‪ Mrs. Khola Mustafa, President of SOS Children’s Village Association of Khyber Pakhtunkhwa Province, Pakistan said‪ “We at SOS Children’s Village are thankful for Samsung’s support for this charitable initiative to spread the joyful spirit of Ramadan to as many underprivileged children as possible”.

Samsung Applications Gaining Popularity

Samsung has announced that utility and entertainment apps available through the “Samsung Apps”, are dominating the popularity list, released recently.
“Magic Torch” application has topped the list as it is the Most-Downloaded” application in the list, from 1st of June till mid of July 2010. The “Magic Torch”, transforms Samsung Wave (S8500) into a flashlight with four different screens — standard light bulb, Ecological light bulb, Neon light bulb, and white screen.
Another utility app; “MyMirror” – turns the phone into a mirror using the camera device, this was featured at No. 7 on the list, while entertainment programs filled out the rest of the field. The top 10 apps for the Wave were: Need for SpeedTM Shift (games), Illusions (entertainment), SouthAfrica2010 (entertainment), Real Football 2010 (games), BatteryLife (productivity), Basketball (entertainment), Shot Gun (entertainment) and Exciting Free kick (games).
The third-most downloaded program, “Illusions” offers visually stimulating puzzles and screenshots. The application named “SouthAfrica2010” gained rapid popularity during the recent football tournament and came at No. 4. The “Free-throw practice” app Basketball was ranked No. 8, while the arcade-style shooting program “Shot-Gun” stood at No. 9. The Auto-racing program “Need for SpeedTMShift” led in the games category, coming at No. 2 on the list. The football game “Exciting Freekick” was at No. 10. Productivity app Battery Life, was ranked No. 6, which calculates remaining battery power, based on factors such as Wi-Fi use, call time, music playing and use of 2G or 3G Internet connections.
The General-Manager, Samsung Pakistan, Mr. Steve Han said, “The response to Samsung Apps has been tremendous in our target markets, mainly due to the popularity of utility and entertainment apps. The days of using a phone just for talking are long gone — functionality is the key now. With Samsung Apps, we aim to fill the need for functionality for all Samsung customers. New customers are also attracted through fresh and unique applications. We’re excited with what the future holds for Samsung Apps.”
The Samsung Apps was created in September 2009 to deliver a dedicated online application destination, for Samsung smart phone users. Today the size of this Applications Store has more than tripled, in most European and Asian markets — It now offers a multitude of new applications, including games, social networking, e-books and health-related tools. Samsung Apps was created and managed by Samsung’s Media Solutions Center (MSC), which is also responsible for bada platform development, Social Hub and various other contents.
Samsung Apps can be accessed here: http://www.samsungapps.com/

Samsung Go for Multi-Million Dollar Environment Drive

Samsung Electronics Co., Ltd, a global leader in electronics and digital convergence technologies, announced the first year results of its extensive PlanetFirst™ initiative, a companywide commitment to become one of the world’s most environmentally friendly companies by 2013.
It has achieved many comprehensive sustainability goals, by investing US$865 million in Green Manufacturing Sites to develop environment friendly products with low emissions and energy saving features.  Samsung’s “Green” manufacturing facilities have made 31% reduction in greenhouse gas emissions, while the average energy efficiency of new Samsung products has increased by 16%.
The General Manager Samsung Pakistan, Mr. Steve Han said, “Over the past one year, Samsung has made a global, company-wide commitment for achieving and surpassing our Eco-Management 2013 goals. We are focused on understanding the impact of everything we do and becoming a true leader in sustainable business practices.”
Samsung reported a reduction of 9.6 million tons in indirect carbon emissions due to its products. A transparent third-party verification of greenhouse gas emissions for Samsung’s 39 global manufacturing sites is also being conducted.
In 4 years, 2,134 Samsung products have attained global eco-labels, making it the No.1 company in the world for environmentally friendly products. Within 2010, this Ecology initiative seeks to get “Good Eco-Product” ratings for 80 percent of Samsung product lines. To meet Global recycling standards, Samsung also collected and recycled a total of 240,000 tons of discarded electronics products across 60 countries during 2009.
Of this total investment in Ecology, about US$488 million went into developing energy-efficient technologies, environmentally friendly materials and renewable energy projects. US$377 million was put into pollutant-reducing and energy-efficient manufacturing facilities. It will invest US$5.1 billion till the year 2020, to develop its solar cell business – a renewable energy commitment.
Samsung follows elaborate systems for greenhouse gas reduction, Carbon management and Chemicals Management, which will encompass and educate 4000 Supply chain companies globally, by the year 2013. Samsung will also cut indirect greenhouse gas emissions, from all its products, by 84 million tons, over five years, by investing US$4.28 billion. Samsung 2009 – 2010 Sustainability Report 2009 – 2010 can be viewed at: http://www.samsung.com/us/aboutsamsung/citizenship/oursustainabilityreports.html

Samsung brings global Cyber-Games contest to Pakistan

Lahore: Mr. Roy Chang, Manager Samsung Electronics Giving out the latest handset of Wave to a lucky draw winner in the final of World Cyber Games

Samsung Electronics Company Limited engaged the Pakistani Cyber-Gaming enthusiasts in a thrilling National Final as a part of the World Cyber Games (WCG). This contest was recently held at the Expo Center-Karachi, to encourage Pakistani gamers to compete internationally. Samsung is the global sponsor of this event, and seeks to promote this trendy contest on a local level. Sindh Minister for Youth Affairs- Syed Faisal Sabzwari awarded the winners at the closing ceremony.
The participants were provided with 20 Samsung LCD Monitors to enjoy gaming in the main arena, while the winners also got LCD monitors as prizes. Another highlight of the exciting competition was a Samsung Mobile Challenge, where participants used Samsung Galaxy phones to play Asphalt 5, a thrilling cyber game. Samsung Galaxy is a gamer’s dream phone, due to its 4″ Super AMOLED display, 1GHz Hummingbird processor, along with the innovative PowerVR SGX540 GPU. It also offers the highest number of Frames-per-second, featuring upto 55.8 FPS.
The General Manager, Samsung Pakistan Mr. Steve Han said; Samsung is proud to bring the WCG to Pakistan, where almost ten thousand participants registered from all over Pakistan. After a tough competition in the preliminary rounds, 11 gamers were crowned Champions of Pakistan. On the global scale, 72 countries have registered for the WCG this year. The Grand Finale will be held in Los Angeles, USA during September, 2010.
A trendy kiosk was installed for displaying the latest models of mobile phones. A special lucky-draw awarded the winners with three Samsung “Genoa” phones and one Samsung “Wave” phone as prizes. The game “Counter Strike 1.6” was won by the Team “I-DX” from Karachi, where the Team U-5 from Lahore became runners-up. “Warcraft DOTA” was won by ‘Team CL’ of Karachi as “Team Hope” from Quetta was the runners-up. The ‘Team Rebel’ from Lahore took the winning title against “Team DD” from Islamabad in “Call of Duty 4”, whereas Farhan from Karachi won the final round in “Need for Speed-Most Wanted”.

Samsung Introduces New Digital Cameras

Samsung has extended its ES-Series of digital cameras with the introduction of the ES70 and ES65.
These two stylish, easy-to-use compact digital cameras offer consumers an impressive range of advanced features all at an affordable price.
General Manager Samsung Electronics Pakistan Mr. Steve Han said, “Samsung’s ES-Series of digital cameras deliver significant value to the consumer, and that’s especially true with the new ES70 and ES65. In addition to their attractive designs, these cameras give casual photographers the ability to do more with features that are typically not found in entry-level digital cameras, including wide-angle lenses, longer zooms and automatic functionalities such as Samsung’s Smart Auto scene recognition technology.”
Both new ES-Series cameras feature a high-quality 27mm wide-angle Samsung lens with 5x optical zoom, delivering significant flexibility when compared to a traditional 3x optical zoom, 35mm lens. They posses Samsung’s advanced Digital Image Stabilization technology, which helps reduce blur and makes it easy for novice photographers to capture impressive images. The 12.2 mega-pixel ES70 offers users a 2.7-inch 230K LCD, while the 10.2 mega-pixels ES65 offers a 2.5-inch 230K LCD. Both the ES70 and ES65 even come equipped with standard definition video recording (640×480) at 30 frames per second, enabling consumers to capture important moments.
The new ES-Series cameras offer Samsung’s advanced scene recognition technology known as Smart Auto which ensures that users never have to worry about their photos being washed out, too dark or out of focus. They also offer Samsung’s Perfect Portrait System which includes face detection, Smile Shot and Blink Detection technologies, which allow you to capture them looking their best.
Another advanced feature is the Red-eye Fix mode which automatically fixes the typical red-eye associated with the use of the flash, before the photo is produced. The Perfect Portrait System also includes Samsung’s Beauty Shot, a unique technology which allows consumers to remove all the imperfections on a subject’s face such as wrinkles, blemishes, and moles. Simply select one of three editing options to even out skin tone and complexion.

Samsung’s Product-Display in Karachi Featured 3D TVs

Country Manager Samsung Mr. Steve Han (Centre) along with Mr. Injae Lee and Mr. Zeeshan Quraishi is addressing a press conference in exhibition of a wide range of Samsung Products in Karachi.

Samsung Electronics organized an Exhibition of a wide range of Samsung products in Karachi, where visitors were provided with a first-hand experience of Samsung’s revolutionary 3D TVs.
For the 1st time in Pakistan, this display of products showed glimpses of famous 3D movies on Samsung 3D TV screens at Pakistan Air Force Museum in Karachi. 
The consumers were thrilled by this fantastic display of Samsung’s latest products including Digital Cameras, Mobile phones, Air conditioners and 3D LED TV products, where the visitors appreciated Samsung’s cutting-edge products.
Professionals and management of publications and media along with consumers including Techies and bloggers were seen curiously exploring the features and technology of 3D TVs at this innovative show.
The General Manager Samsung Pakistan Mr. Steve Han said; “The Samsung “Universe” Exhibition in Karachi has surpassed our expectations and proved to be a highly successful Mega Event. Samsung is the first company to offer a complete 3D product line-up including TVs, Blu-ray player and home theater. This vast festival at the PAF Museum Karachi also delivered the amazing experience of Samsung’s highly evolved 3D technology to the consumers. In future, our global research will bring more attractive and exciting products for the Pakistani consumers, including the best-in-class 3D experiences.”
The festival also featured 3 gaming zones for the consumers with a flair for gaming technology. Another highlight of the show was a photo studio where the participants were getting their pictures taken and cheerfully walked away with instant print-outs of their photographs. 3D TV display became the center of attraction at the Exhibition. Samsung has its focus on consumer preferences to lead the way in the development and enhancement of such technologies. Pakistani consumers have eagerly waited for the 3D Television technology to enrich their entertainment and leisure activities.
In addition to 3D LED TV this festival also showcased a wide range of state-of-the-art Digital cameras, Cellular and smart phones including Galaxy, Wave-“Bada” phone and Dual-SIM phones. Also on display were the fastest PCs, Thinnest Monitors, high-capability Printers, Side-by-Side Refrigerators, classy Microwaves, and Virus-Free Air-conditioners from Samsung. This electronics giant also offers the “Bada mobile platform” and an integrated store of games, navigation, social-networking, and other lifestyle applications called “Samsung Apps”.

Samsung to Exhibit its Products in Karachi

Samsung Electronics will provide the Pakistani consumers with a first-hand experience of its complete product line including the revolutionary 3D TV.
For this purpose, Samsung Universe Day in Karachi is open to public where the exciting display of innovative products like new phones, air cons, LED TVs and 3D TV would be demonstrated.
For the 1st time in Pakistan, this exciting display of innovative products will show demos of famous 3D picture quality on Samsung 3D TV screens at Pakistan Air Force Museum.
This event will be held on the 3rd and 4th of July 2010.
Professionals and management personnel from publications and media, along with Techies and bloggers have already expressed their interest in attending this innovative show. Participants and consumers will be able to gain vast insight on the features and technology of 3D TVs.
The General Manager Samsung Pakistan Mr. Steve Han said; “Samsung is the first company to offer a complete latest range of Samsung product especially 3D product line-up including TVs, Blue-ray player and home theater. This grand festival at the PAF Museum Karachi will amaze the consumers with the highly evolved latest technology by Samsung. In the future, we will continue to provide customers with the best-in-class 3D experiences”.
This Gala will showcase Samsung all range state-of-art products including

• Samsung Digital cameras
• latest released mobile phones;
• Samsung Galaxy
• Wave with Bada OS
• Samsung’s dual SIM technology mobile phones
• Samsung Guru
• Samsung Corby
• Samsung Champ

All range of Home Appliances would also be available for display where people can actually see the newest technologies powered by Samsung. Visitors can actually feel the smooth and efficient functioning of Samsung’s different products.
The festival will also feature 3 gaming zones for the consumers with a flair for gaming technology. Another highlight of the show will be a photo studio where the participants can get their pictures taken and walk away with an instant print out of their photographs.

Samsung Opens Mobile Service Center in Lahore

Samsung has opened a service center in Lahore to facilitate its customers with sales and after sales services. Service center is equipped with latest state of the art lab, to make sure that customers’ queries are entertained in timely and efficient manner.
Mr. Steve Han, General Manager Samsung Electronics, Mr. Zeshan Qureshi, Head of Mobile Phones Pakistan and Afghanistan and Mr. Usman Tariq, Manager Service Samsung Electronics Inaugurated the Samsung Mobile Service Center.

Samsung Promotes Pakistan’s soft image with a Photo Exhibition

Samsung has sponsored a photo exhibition of a Korean photographer Yoo-Beyl-nam at the National Art Gallery Islamabad.
Inaugurated by the Ambassador of Republic of Korea, this exhibition aims to promote photography and project a more positive image of Pakistan. The event is also supported by the Embassy of Republic of Korea, National Council of Art, and the Ministry of Culture, Government of Pakistan.
Samsung aims to explore the beauty of Pakistan and promote tourism by sponsoring such positive social events. The show will continue till 25th of June, where the aesthetically inspired photography work by Yoo-Beyl-nam will be displayed.
This young photographer and traveler has assumed Pakistan as his second home and portrays the land and the people of the country beautifully. At the exhibition Mr. Yoo Beyl-nam will introduce the audience to his pictorial experiences across Pakistan.
The General Manager Samsung Pakistan Mr. Steve Han expressed his opinion by saying; “This exhibition will help in promoting the landscape, culture and warmth of the people of Pakistan. Besides that, it also reflects the ties between the people of Korea and Pakistan. Samsung seeks to further strengthen these relations by providing the most innovative high-quality products from Korea”.
The photographer Yoo-Beyl-nam came to Pakistan in the year 2000 and the trip changed his course of life from being a sculptor to a professional photographer. Yoo has also published a book, titled “InshaAllah” in 2006 in which he introduced the people and the natural scenery of Pakistan, through the photographs he captured during his trip through Pakistan. He has already held several exhibitions of his photography in Seoul, Korea. During his several television and Radio appearances, he says that he is deeply inspired by the people, places, culture and traditions of Pakistan.

Samsung & ‘Orbit’ Announce HD-TV Partnership

Samsung Electronics Co., Ltd., has signed a sponsorship agreement with Orbit Showtime Network (OSN) to support the launch of Orbit’s High-Definition (HD) decoders and channel line-up. OSN is the first and only broadcaster, in the Middle-East region, offering an exclusive bouquet of high-definition channels
The agreement will span all of OSN’s offerings in the Middle-East, from 1st May, 2010 to 30th September 2011, and highlight the enhanced experience of OSN HD viewing, enabled by Samsung’s HD-TVs.
The Samsung-OSN HD partnership will offer unparalleled entertainment experience with 75 premium channels including eight HD channels – such as OSN Movies, Show Sports 1 HD, Nat Geo Wild HD, and Food Network HD among others.
The General Manager Samsung Pakistan, Mr. Steve Han said: “Our partnership with OSN marks the collaboration of two leaders in home entertainment. As OSN’s new HD decoder roll-out offers unprecedented content quality and choice, Samsung has become the recommended brand for HD-TV products. We will be deploying our leading technologies and distinctive marketing platforms to create a long-term association with OSN. This will further enhance our market share in the Middle-East region”.
Marc-Antoine d’Halluin President and CEO of OSN said: Watching HD content on an HD ready TV will offer the ultimate TV experience. We are proud to partner with Samsung. It really highlights us as front-runners in the industry”.
With cutting-edge television technology, Samsung will be bolstering its full line up of HD flat panel televisions for a comprehensive 3D TV solution. The HD 1080i delivers an exceptional audio-visual quality, offered by the OSN along with “Dolby Digital plus”. Samsung’s latest 3D LED Televisions can also convert 2D signals into genuine 3D content. Several value-added offerings will be realized through this partnership to create the best home entertainment solution.
About Samsung Electronics Middle East & North Africa (MENA): With its regional headquarters located in Dubai, United Arab Emirates, Samsung Electronics markets a broad range of digital consumer electronics and home appliance products through a network of 11 offices across the Middle East – North Africa region.
Its award-winning portfolio of products includes mobile phones, televisions and audio, cameras and camcorders, notebook computers and printers, as well homes appliances. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media, and digital convergence technologies with 2009 consolidated sales of US$116.8 billion.

Samsung & Teletech Open CS Centre in Karachi

Roy Chang, Manager Samsung Electronic presenting memento to Shabbir Machyara, Owner Star City Mall at the inauguration of Samsung Customer Service & Display Centre.

Manager of Samsung Electronics Pakistan, Mr. Roy (Yongil) Chang inaugurated Customer Service Centre for Samsung and Teletech in Karachi. This service center will offer timely services to customers for their handsets.
Speaking to the media persons Mr. Chang said,”Keeping our focus on customers needs, we provide the best quality services and electronics products across the world. We provide innovative products for improving the lives of Pakistanis. I would like to appreciate the efforts of Teletech for extending world class services to our customers”.
Director of Teletech Pakistan Danish Haroon said that, Teletech is establishing high quality service centers in all major cities of Pakistan. Another modern service center will soon begin operations in the Gulshan Iqbal area of Karachi, to provide comprehensive services to customers in a friendly environment, “Teletech believes in winning the customers hearts through immaculate services and hard work. It is due to these customers that our company enjoys such great fame and success” said Haroon.
The owner of Star city Mall Shabir Machyara praised Teletech’s efforts and highlighted the Services of Star City Mall Tower. He also presented a shield to Roy (Yongil) Chang. President of Karachi Electronics Association, Mohammad Idrees also spoke at the occasion and ensured his full support to Teletech in the market.

Win Prizes from Samsung During T20 World Cup

Samsung Electronics Company Limited  is bringing a range of exciting activities to enrich the experience of ICC World Twenty-20 Cricket Tournament.
The General Manager, Samsung Pakistan, Mr. Steve Han, expressed his anticipation for a gripping T-20 cricket season full of thrilling performances, and said, “Samsung is a youthful and active brand, which is fully geared up along with its Brand Ambassador Shahid Afridi to accentuate the pace, performance and presentation of the T-20 world cup. “Boom Boom Macha de Dhoom” will surely enrich this healthy entertainment to win the hearts of millions”.
These fun-filled activities titled “Boom Boom Macha de Dhoom” will engage millions of young cricket fans and sports enthusiasts in colorful contests, events, lucky draws, valuable prizes and activities at McDonald outlets and Malls along with media features, including a special website www.samsungt20.com.
Customers will win exciting prizes on every purchase of Samsung’s trendy appliances and devices. These prizes include; LCD TVs, Mobiles, Air-conditioners, Washing Machine, Dual Screens, LCD monitors and other exciting gifts. A Grand prize featuring a complete “Samsung Home” which will include one product of each of the categories listed above.
This effort from a global electronics leader will draw millions of spectators towards the tournament.

Samsung Unveils the Fastest External Hard Drive-3.0

Samsung today announced the fastest external Hard-Drive yet in its STORY-Station product portfolio – the Samsung STORY™ Station 3.0 with the SuperSpeed USB 3.0 interface.
The top-of-line 3.5-inch external hard drive now offers 10 times faster speed compared to the previous USB 2.0 interface, making it the ideal storage solution for saving and retrieving crucial data in the blink of an eye.
The SuperSpeed USB 3.0 interface offers a maximum transfer rate of 5 gigabits per second (Gbps) compared to 480 megabits per second (Mbps) in USB 2.0.
The Country Manager, Samsung Pakistan, Mr. Steve Han said; “The Samsung STORY Station 3.0 has been built for advanced users who demand fast transfer speed and data security without sacrificing design. The STORY Station creates a seamless user experience that allows users to move large chunks of high-quality multimedia content with minimal wait time.”
In keeping with Samsung’s world-class design tradition, the STORY Station line-up features a minimalist design inspired by retro electronics. It is the winner of an IF award 2009 in product design category.
Its grey, brushed aluminum casing materials are RoHS-compliant, ensuring even heat dissipation for reliable performance. With an environment friendly design, the STORY Station 3.0 features three energy-saving modes including idle, sleep and suspend. The standby power level meets the EuP (Energy Using Products) Directive from European Union.
The STORY Station 3.0 drive, available in densities ranging from 1TB to 2TB, is a part of the growing STORY product portfolio. The line-up now offers the widest range available in premium desktop storage – The STORY Station USB 2.0, the STORY Station Plus with e-SATA and USB 2.0, and the latest STORY Station 3.0. Preloaded software suites include Samsung Auto Backup, SecretZone™ and SafetyKey™ for data encryption and password protection.
This 3.0 External Hard-Drive from Samsung features a three-year warranty and will be available globally by April, 2010.